Superpowers School
Superpowers School - Self-Improvement Podcast for Tech People
Mastering the Art of Storytelling for Product Managers: Essential Techniques for Becoming a Great Storyteller - Steve Multer (Corporate Storytelling) - Self-Help E132

Mastering the Art of Storytelling for Product Managers: Essential Techniques for Becoming a Great Storyteller - Steve Multer (Corporate Storytelling) - Self-Help E132

Discover essential techniques for becoming a great storyteller as a product manager. Learn why storytelling is crucial for motivating teams and securing business buy-in.

No transcript...

Thanks for reading Superpowers School! Subscribe for free to receive new posts and support my work.

Steve Multer, a professional corporate storyteller, talks about how storytelling can help product managers enhance product connection, communication and user engagement. Steve touches on how the human brain processes information, and how this affects marketing practices today. Steve speaks in detail about how product leaders can create differentiation, clear obstacles from a customer's path, and motivate them to take action. Additionally, he shares insights on how product managers at various brands, including John Deere, Apple, Tesla, and Andrex have leveraged storytelling for marketing success.

Download Steve’s free 5 Paths to Passionate Storytelling eGuide and to sign up for Tuesday Tips & Tricks:  code: soldtold23

00:00 Introduction and Personal Update

00:40 Guest Introduction: Steve Multer

01:53 The Superpower of Corporate Storytelling

01:57 The Need to Abolish Corporate Speak

03:34 The Charm of Chicago: A Personal Perspective

06:22 The Power of Books and Reading

09:27 The Art of Corporate Storytelling

17:25 The Impact of AI on Careers

23:19 The Power of AI in Storytelling

29:31 The Impact of Technology on Traditional Methods

29:44 The Evolution of Animation: From Hand-Drawn to Digital

30:38 The Role of AI in Animation and Gaming Industries

31:00 The Power of AI in Tech Sphere and Cloud Transition

32:28 The Evolution of Human Behavior with Technology

32:53 The Changing Landscape of Storytelling

33:42 The Impact of Technology on Human Attention Span

37:00 The Art of Engaging Audience in Storytelling

38:46 The Power of Human Stories in Marketing

40:24 The Role of Emotion in Product Differentiation

45:45 The Impact of Community Building and Visual Learning

51:47 The Power of Experiential Learning in Marketing

56:33 Conclusion: The Power of Human Connection in Storytelling

Thanks for reading Superpowers School! Subscribe for free to receive new posts and support my work.

Storytelling: A Product Manager's Secret Weapon

In today's ever-evolving product landscape, standing out requires more than just technical expertise. In our recent podcast episode, Steve Multer, a storytelling expert, sheds light on why storytelling is a product manager's secret weapon.

The Power of Storytelling for Product Managers

Steve emphasizes that storytelling isn't just a "nice to have" skill for product managers. It's a critical tool for connecting with various stakeholders, from users and executives to development teams. As a product manager, you're essentially telling a story throughout the product lifecycle – from crafting a compelling vision to outlining the product roadmap. But how can you harness the power of storytelling to truly excel?

Storytelling Techniques to Captivate Your Audience

Steve dives into practical storytelling techniques that product managers can leverage:

  • User Stories: Don't just present a list of features. Craft user stories that paint a vivid picture of how a particular feature solves a user's pain point.

  • Focus on the "Why": Move beyond the "what" and delve into the "why" behind your product or feature. Explain the problem you're solving and the value proposition for users.

  • The Problem-Solution-Impact Arc: Frame your product presentations with a clear narrative arc. Begin by highlighting the problem your product addresses, then showcase your solution, and conclude by emphasizing the positive impact it will create.

  • Data as Your Ally: Stories grounded in data and metrics resonate more deeply. Use data to strengthen your product narrative and showcase its effectiveness.

The Art of Storytelling Throughout the Product Lifecycle

Storytelling isn't a one-time event. It's a continuous thread woven throughout various product development phases:

  • Product Development: Use storytelling to gain stakeholder buy-in for your vision and keep your development team enthusiastic about the project. Share a captivating narrative that showcases the product's potential impact.

  • Product Launch: Craft a compelling launch story that resonates with your target audience. Explain why your product matters and how it will improve their lives. This story will fuel your marketing and sales efforts.

  • Agile Development: Storytelling becomes even more crucial in agile environments. Use it to effectively communicate product vision changes and roadmaps during iterative development sprints.

Turning Feedback into a Positive Story

Even negative feedback can be a valuable tool. Steve explains how product managers can leverage storytelling to transform negative feedback into positive catalysts for change. By weaving feedback into your product narrative, you can build a more collaborative and open environment where feedback is seen as an opportunity for growth, not just criticism.

Storytelling for Product Management Success

As Steve highlights, storytelling empowers product managers to:

  • Connect with Stakeholders: Clearly communicate your vision and roadmap, fostering stronger relationships with stakeholders.

  • Engage Users: Craft compelling narratives that resonate with your target audience, driving product adoption.

  • Inspire Development Teams: Motivate your team by sharing the bigger picture and the positive impact the product will create.

Storytelling for Product Management FAQ

1. What is the importance of storytelling in product management?

Storytelling plays a crucial role in product management as it helps product managers effectively communicate their vision, strategy, and roadmap to stakeholders and team members. By weaving great stories around the product, product managers can inspire action and drive engagement.

2. How can a product manager become a compelling storyteller?

Becoming a compelling storyteller involves mastering the art of storytelling and utilizing various storytelling techniques to create impactful narratives that resonate with the audience. Product managers should practice presenting their product as a story that captivates and inspires.

3. Why is it important to tell stories when presenting your product?

Telling stories when presenting your product helps humanize the offering, making it relatable and engaging for the audience. Great storytellers can connect emotionally with stakeholders and potential users, influencing their perception and decision-making.

4. How does good storytelling impact product development and agile processes?

Good storytelling in product development fosters alignment, clarity, and excitement among team members, driving collaboration and innovation. In an agile environment, compelling narratives help prioritize tasks, communicate progress, and adapt to evolving requirements effectively.

5. What role do user stories play in product storytelling?

User stories are essential elements of product storytelling as they encapsulate the needs, behaviors, and motivations of target users. By incorporating user stories into product narratives, product managers can create customer-centric experiences and solutions.

Steve Multer (Corporate Storytelling)

Steve Multer has delivered more than 20,000 onstage and on camera presentations to over 2.5 million audience members across the Americas, Europe, and Asia for global brands that include Cisco, Panasonic, Fujifilm, Siemens, AGFA, Volvo, Philips, Xerox, HP, and Bayer. Fortune corporations trust Steve to reveal their core value, passion, and connection to customers, partners, and media analysts.

Steve is also a leader in executive presence and winning communication training and speaker coaching. He partners with multinational organizations including Splunk, Spirent, RingCentral, Florida International University, and Lufthansa to uplevel their brand stories, and is recognized by C-Suites and sales teams for personalized, engaging programs that bring out the very best in each presenter, at any level in their career.

Steve’s new book, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing, is available in hardcover, paperback, eBook, and audiobook from Amazon and all retailers. Steve is a Professional member of the National Speakers Association and the Dramatists Guild, an avid foodie, world traveler, travel planning expert, happy husband, lucky dad to two amazing daughters, and proud non-native Chicagoan.



⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.

🎧 Listen now on:

👉 Apple

👉 Spotify

👉 YouTube

👉 Newsletter


☕️ If you enjoy the podcast, then you can donate a small amount here as a token of your appreciation and BUY PADDY A COFFEE 👉🏽

Thank you for reading Superpowers School. This post is public so feel free to share it.


I also wanted to share a special offer from my friends at the BALife Business Analysis conference. You can get a further £30 off the early bird prices using the promo code: POW2024. Simply go to this link and enter the promo code:

Superpowers School
Superpowers School - Self-Improvement Podcast for Tech People
Do you want to future-proof your technology career? Building human skills (soft skills) that AI can't replicate is what makes us unique and stand out.
Join Paddy Dhanda for a weekly dose of self-improvement. Each episode focuses on a different human superpower at work, helping you upgrade your soft skills and beat AI anxiety.
If knowledge is power, then make learning your superpower!